ABC Carpet & Home showcases new rug collection in a famous cave

Inspired by nature’s “creative cycles”, each Alchemy rug is woven by artisans using excess sheared silk and wool salvaged from previously produced rugs.

The unusual location of the shoot saw photographer Jason Madara travel 500 feet (152 metres) underground to create a campaign that imagines the rugs as newly discovered objects, naturally integrated into their surroundings.




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