“It is not about what you see but how you see it.”
This is the tagline at the top of Serge Najjar’s Instagram profile, and the images that follow illustrate just how powerful this simple premise can be when applied by a talented photographer. Najjar’s home city of Beirut is one of his greatest sources of inspiration, and he seeks to capture its diverse architectural fabric via this series of striking abstract photographs.
Beirut is home to a number of creative young firms such as Hashim Sarkis Studios and Accent Design Group. This November, it also gained a major new retail center in the shape of David Adjaye’s recently opened Aïshti Foundation, the façade of which will be of special interest to Najjar, who is drawn to the repetitive geometric patterns and bold color combinations peppered throughout the city.